In May of this year, YOSHIKI and Coca-Cola Japan announced their new business partnership and released two brand new energy drinks – Real Gold X and Real Gold Y. Twenty-four weeks after the products went on sale, sales have passed 25 million bottles in total shipments.
REAL GOLD X embodies the energy and excitement of YOSHIKI’s rock music, while REAL GOLD Y embodies the focus and concentration of his classical music. With his strong determination, YOSHIKI continues to challenge himself and push the limits. Both products embody his message that “NOTHING IS IMPOSSIBLE.”
The popularity of REAL GOLD X/Y has spread all over Japan. Specially designed vending machines have been installed on the platform and concourse of JR Kyushu Hakata Station. REAL GOLD X/Y is steadily increasing its presence in the energy drink industry.
On October 27th, a new brand film, “REALGOLD XY DNA – I’m Invincible” was released on YouTube. YOSHIKI’s warm message encourages the next generation of creators.