Multi-national entertainment giant Sanrio will celebrate Hello Kitty’s 50th anniversary globally in high style this year with a massive celebration.
YOSHIKI – leader of X Japan and The Last Rockstars – has been chosen to produce and compose the global theme song for Hello Kitty’s golden jubilee, which will span numerous events and announcements with the theme “Let’s Become Friends with the Future.”
YOSHIKI and Hello Kitty’s friendship has been long lasting, starting with the collaborative creation of “yoshikitty” and yoshikitty’s appearances at YOSHIKI’s sold-out charity dinner shows and the worldwide broadcasts of “Yoshiki Channel”.
YOSHIKI will celebrate their close connection by composing a new song, scheduled for release in spring of 2024.
Created in 1974, Hello Kitty is the world’s most famous character with over 50,000 branded products sold across 130 countries.
YOSHIKI said, “Hello Kitty, congratulations on your 50th anniversary. It is a great honor for me to receive an offer to create an official global theme song for such a wonderful event. Hello Kitty is always cute and makes everyone smile. But that is not all. You also have inner strength. And as you make friends with others, I feel as if I understand the many reasons why people around the world love you.”
Hello Kitty 50th Anniversary Website: https://hellokitty50th.sanrio.co.jp/en/
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